This Privacy Policy explains how me88app collects, uses, stores, shares, and protects the personal information of players and visitors who access the me88app platform at me88app.cam. We are committed to handling your personal data with transparency, security, and respect for your rights as a data subject.
Document Summary
12 sections covering data collection, lawful bases for processing, cookies, third-party sharing, data retention, security measures, your rights as a data subject, and how to contact our Data Protection team.
Six core principles that underpin our approach to data privacy. The full legal text follows below.
We collect only the personal data we genuinely need for the purposes stated in this Policy. No unnecessary data harvesting.
All personal data stored on our servers is encrypted. All data transmitted between your device and our platform uses 256-bit TLS.
Your personal data is never sold to advertisers, data brokers, or any commercial third party. Period.
You may request access to, correction of, or deletion of your personal data at any time by contacting our support team.
Data is retained only for as long as necessary. Once the retention period lapses — or upon a valid deletion request — data is securely deleted.
Every processing activity has a documented lawful basis. You will always know why we collect your data and what we do with it.
me88app ("we", "us", "our", "Operator", "Platform") operates the online casino and sports betting platform accessible at me88app.cam. This Privacy Policy ("Policy") sets out the basis on which we collect and process personal data relating to our players, registered account holders, and visitors ("you", "your", "Data Subject").
We are committed to protecting the privacy and security of your personal information. This Policy has been prepared in accordance with applicable data protection principles and the Personal Data Protection Act 2010 (PDPA) of Malaysia, to the extent applicable, as well as internationally recognised data privacy standards.
By registering an account, making a deposit, placing a wager, or otherwise using the me88app Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, please cease using the Platform and contact us to close your account.
Note: This Policy should be read alongside our Terms & Conditions, which govern the use of the Platform. Together, these two documents form the complete legal agreement between you and me88app.
For the purposes of this Privacy Policy, the following terms carry the meanings set out below:
me88app collects personal data across several categories depending on the nature of your interaction with the Platform. The following table summarises the categories of data we collect and the primary purpose of each:
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, Malaysian NRIC or passport number, photograph | Account registration, KYC verification, age verification (21+) |
| Contact Data | Email address, mobile phone number, residential address | Account communications, support correspondence, KYC address verification |
| Financial Data | Bank account details, e-wallet IDs (Touch 'n Go, Boost, GrabPay), transaction history, deposit and withdrawal records | Payment processing, fraud prevention, withdrawal verification, AML compliance |
| Technical Data | IP address, device type, browser type and version, operating system, time zone setting | Platform security, fraud detection, session management |
| Usage Data | Pages visited, games played, bet history, session duration, click patterns | Personalisation, responsible gambling monitoring, product improvement |
| Communications Data | Live chat transcripts, email correspondence, support ticket contents | Complaint resolution, quality assurance, fraud investigation |
| Marketing Preferences | Promotional opt-in/opt-out status, bonus claim history, preferred game categories | Personalised promotion delivery (where consented) |
Special Category Data: me88app does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data, except where explicitly required for identity verification or as mandated by applicable law.
We collect personal data through the following means:
You provide personal data directly when you: register an Account; complete KYC verification; make a deposit or withdrawal; contact customer support via live chat, email, or other channels; participate in a promotion; or respond to a survey.
When you access the Platform, our systems automatically collect Technical Data and Usage Data via server logs, cookies, web beacons, and similar tracking technologies. This information is collected passively and does not require any active input from you. See Section 8 for full details on our cookies practices.
We may receive personal data about you from third parties including:
Every processing activity carried out by me88app is supported by one or more of the following lawful bases:
me88app uses your personal data for the following purposes:
Responsible Gambling Monitoring: We analyse Usage Data and betting patterns to identify indicators of problem gambling behaviour. This processing is carried out in your interest and in fulfilment of our responsible gambling obligations. If patterns of concern are detected, we may proactively contact you to offer support resources or apply account safeguards.
me88app does not sell, rent, or trade your personal data to any third party for commercial purposes. We may share your personal data only in the following circumstances and only to the extent strictly necessary:
We engage trusted third-party service providers who process personal data on our behalf under contractual data processing agreements. These include:
All Data Processors engaged by me88app are contractually prohibited from using your personal data for any purpose other than the specific service they provide to us.
We may disclose personal data to government authorities, law enforcement agencies, courts, or regulators where required by applicable law, valid legal process, or a regulatory directive. We will, where legally permissible, notify you of such disclosures.
In the event of a merger, acquisition, restructuring, or sale of all or part of the Operator's business, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and of any material change to processing practices that results from it.
No Marketing Third Parties: Your contact details and personal data are never shared with third-party advertisers, marketing agencies, or data aggregation companies for the purpose of targeting you with offers from other businesses.
The me88app Platform uses cookies and similar tracking technologies to deliver and improve the service. The types of cookies we use are as follows:
You may manage your cookie preferences through your browser settings. Please note that disabling certain cookies may impair the functionality of the Platform. We do not use third-party advertising or tracking cookies that follow you across other websites.
me88app retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. Our general retention periods are as follows:
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where data must be retained beyond the standard period due to an ongoing legal proceeding or regulatory investigation, it will be preserved only for the duration required and deleted promptly thereafter.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction. Our security measures include:
While we take all reasonable precautions, no internet transmission or electronic storage system is perfectly secure. You also bear responsibility for keeping your Account credentials confidential. me88app will never ask for your password through any customer support channel.
If you suspect unauthorised access to your Account: Contact our support team immediately via live chat. We will investigate promptly and can temporarily freeze your Account while the investigation is conducted.
As a data subject whose personal data is processed by me88app, you hold a number of rights in relation to your personal data. These rights are described below:
You may request a copy of the personal data we hold about you and information about how it is processed.
You may request correction of inaccurate or incomplete personal data. Updates to core account fields require KYC re-verification.
You may request deletion of your personal data, subject to our legal retention obligations. Erasure of AML-required records may not be possible.
You may request that we restrict processing of your data in certain circumstances — for example, while a rectification request is being assessed.
You may request a machine-readable copy of the personal data you provided to us directly, for transfer to another service.
You may object to processing based on our legitimate interests, including marketing communications. Objection to essential processing may affect service delivery.
To exercise any of the rights listed above, please submit a request to our Data Protection team using the contact details in Section 12. We will respond to all verified requests within 30 days. We may require proof of identity before processing your request to protect against unauthorised access to personal data.
Where processing is based on your consent — such as marketing communications or non-essential cookies — you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal. To opt out of marketing emails, use the unsubscribe link in any marketing communication or contact our support team directly.
Complaints: If you believe your data protection rights have not been adequately upheld by me88app, you have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction. In Malaysia, the responsible authority is the Personal Data Protection Department (JPDP) under the Ministry of Digital.
If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by me88app, please contact us through the following channels:
We will acknowledge all data protection requests within 24 hours of receipt. Complex requests — such as full subject access requests — will be fulfilled within 30 calendar days, or we will notify you if an extension is required.
me88app reserves the right to amend this Privacy Policy at any time. Material changes — defined as changes that substantively affect how we collect, use, or share your personal data — will be communicated to registered Account Holders via email no less than 14 days before the changes take effect. The "Effective Date" at the top of this document will be updated to reflect the date of the most recent revision. Your continued use of the Platform following the effective date of any amended Privacy Policy constitutes your acceptance of the revised terms.
Operating Hours: Our Data Protection and customer support teams operate 24 hours a day, 7 days a week, including all Malaysian public holidays. All times are stated in MYT (Malaysia Standard Time, UTC+8).
We take your privacy seriously. Head back to the homepage to explore what me88app has to offer, or visit our FAQ if you have questions about account security, data requests, or responsible gambling tools.